Saturday night or Sunday morning?

Launched in 2018, Rouje is a french feminine ready-to-wear and beauty brand created by Jeanne Damas. It immediately knew success, first thanks to Jeanne's community, and thanks to a good brand strategy and communication.


The label opened its first boutique in the 2nd neighborhood of Paris, rue Bachaumont, as well as an adjacent eatery, called "Chez Jeanne." That is a good idea because it allows the customers the possibility of having a good meal after a good purchase. Jeans, knitwear, tops, shoes, lipsticks...the brand offers mostly garments and beauty products. However, they just announced on their Instagram account that they are launching two wax candles this Saturday, November 30th, 2020, as a special Christmas edition.




These candles are handmade near Paris and come in two options. The first one is called Samedi Soir (Saturday night). It smells like smoked woody hints and gives a "cozy winter evening spent by the fire" feeling. And then you have Dimanche matin (Sunday morning). Its smell is close to brisk and floral hints. It gives the sensation of a dewy winter morning with a fresh bouquet.

Imagine one of those candles in your living room during Christmas, around the green mistletoe, the herbal and wintery smell of the tree, mixed with the one escaping from the fireplace and the result of this olfactive mix. The kind of smell that can bring you back to your childhood and create emotion.


So, which one will you choose? Are you more a Saturday night person, or an early bird on a Sunday morning?



Jade Ossona

Student at Paris School of Luxury

 
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