PROJECTS

As a student at the Paris School of luxury, I am often challenged what is called a creative week. The concept is the following: I have to come up with marketing strategies, digital campaigns, and events for brands. 
This page is a showcase of what my teams and I worked on. Until now, we have worked with brands from Longchamp, Undiz, Aigle, and Firmenich. You will find presentations of creative weeks projects and mock projects. 
The files are PDFs.

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Octobre 2019

My first ever Creative Week. This time, the collaboration was not official, but we learned a lot.

Novembre 2019

In the framework of a collaboration with the house, we had to come up with a new marketing strategy in order to target more Gen Zers.

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Février 2021

In the framework of a class project, my team and myself had to choose an advertising campaign, and create a press kit out of it. We chose to work on one of the latest ads for a not so new fragrance.

LACOSTE X NINTENDO

Exceptional Achievement

In the framework of a Creative Week, we partnered with Lacoste, who itself decided to partner with a famous gaming company. We had to come up with a design clothing capsule, along with a concept and create a pop-up store.

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CARTIER

May 2021

In the framework of a collaboration with the brand, we had to come up with a very special event idea for Christmas. Unfortunately, I can't say much about it as there was a confidential contract, but it was amazing to be able to work with them.